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Panera Bread’s Secret Hidden Menu

February 22, 2013

Now, I don’t want to get into a discussion about how Panera doesn’t make their breads in-store, about how the dough is made elsewhere and shipped frozen to the shops – no. This post is about something weird and wonderful and kinda naughty. I’m talking about Panera’s Hidden Menu. If you’re watching your carb intake, or are avoiding gluten, then you’ll want to start paying attention right about now.

Much like Starbucks and In-N-Out Burger (which we don’t have around here), Panera Bread has a secret menu that’s only available to those in-the-know. Now, consider yourself in the know.

The menu, completely sanctioned by Panera, is only available by telling an associate you’d like to order off the hidden menu. They’ll then hand you a menu card, from which you’ll be able to choose from tasty-sounding options such as:

  • Power Breakfast Egg White Bowl with Roasted Turkey
  • Power Mediterranean Roasted Turkey Salad
  • Power Chicken Hummus Bowl
  • Power Steak Lettuce Wraps

These menu items are not served on bread, with bread, next to bread, or inside bread. Just veggies and proteins, finished with herbs, lemon juice, and olive oil. In bowls. Just not bread bowls.

Why don’t they advertise it? They claim that there’s no room on their wall menus or counters, and also that it creates a sort of “secret club of people in the know”, but my guess is that since their name is Panera BREAD, and since the hidden menu items contain  “limited processed carbs”, promoting such a thing might run counter to their overall marketing strategy. Or maybe it’s just a neat way to test-market some new menu items.

Whatever the reason, this is a great option for people who have been eschewing Panera because all of their menu offerings are seemingly overflowing with carbohydrates and/or gluten. You can now enjoy breakfast or lunch with friends or colleagues and not have to worry about falling off the Paleo wagon.

In the interest of science (I always operate in the interest of science), I visited the Clifton Park Panera for dinner this evening, and decided to see if the associates there knew about the Hidden Menu. I stepped up to the counter and said “Do you have that hidden menu by any chance?” The cashier said, “As a matter of fact we do!”

I was waiting for her to pull out a menu card, but instead she started to read me a list of the hidden menu items. I ordered Power Chicken Hummus Bowl (did you expect something different from me?), and then asked if she had many people ordering from that menu. She told me that she actually had only heard about the hidden menu the day before. And that I was only the second person that ordered from it, at least at her register. Cool.

(What’s in the Power Chicken Hummus Bowl? Chicken, cilantro jalapeno hummus, baby spinach, cucumbers, diced tomatoes, red onions finished with fresh squeezed lemon & fresh chopped cilantro)

The guys making the food seemed to be taking an awful long time making my order (lots of people who had ordered after me and collected their food before me), so I asked them if they had seen many people order this particular menu item. They said no and told me that they had never even seen a picture of it so they didn’t even know what it was supposed to look like (the CP Panera is apparently one of the few in the area testing out the new menu items). They brought it over to show me asked me if it looked right – I said sure (it actually did look pretty good).

image

But – how did it taste? Awesome. I love love love their cilantro jalapeno hummus, and these ingredients just go together so well. The lemon juice (from the looks of it, an entire lemon squeezed over top) was perfect. The only issue I noticed was that some the cilantro looked a little browned. Just a few pieces; not enough to turn me off the salad. A suggestion for Panera: a sprinkling of Feta cheese would not be a mistake here. A really healthy and tasty option that I’m sure I’ll be ordering again. You know what would go nicely with it? A hunk of baguette. Kidding. Sort of. Cost: $7.69 plus tax.

If you do go to Panera and order off the Hidden Menu, let me know about it. OR – if you’ve ever ordered off a secret menu anywhere, tell me! I’d love to collect and share your stories.

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13 Comments leave one →
  1. williepitt permalink
    March 23, 2013 11:03 am

    Pardon me for being off topic, Wendy, but I have to know: where ARE you?

    I know you’ve lived in the CapDist (Schenectady? Also my present domicile) for some time, but some of your postings have suggested you’ve moved to Solon, OH. As a former 18-year resident of the Cleveland area (and someone who used to have a girlfriend from Solon), I’m terribly curious.

    • March 25, 2013 9:18 am

      Here’s the deal: I am in the process of relocating to NE Ohio. My husband has a job in Solon, and he’s been there since September. I’m hanging back, trying to get our house sold. So, I’m here for now (I work in Schenectady, but I haven’t lived there since 2006) and will hopefully be in OH sometime this Spring.

      What else do you want to know? And – any CLE+ tips you would like to share??

      • williepitt permalink
        March 25, 2013 10:58 am

        Can’t give you much advice about Cleveland, since we left there in 1982.

        In general, however, our experience was that the cuisine is much more generic midwestern and doesn’t come close to the CapDist in adventuresomeness. (if that’s a word)

  2. williepitt permalink
    March 26, 2013 9:40 am

    Another point about Cleveland.

    It gets VERY, and continuously, overcast in the winter and you won’t see the sun for days on end. Being from the CapDist, you’ll be used to seeing the sun every few days at least. Forget it!

    Even 30 years later, when we have a gloomy winter day in Schenectady we say to each other “It’s Cleveland again!”

    • March 26, 2013 9:54 am

      You’re really selling it, Willie.

      • williepitt permalink
        March 26, 2013 2:08 pm

        OK, now a few GOOD things:

        The Cleveland Orchestra. My wife and I are both classical music fiends, and it was big in our lives. She ushered and I sang in the chorus.

        The West Side Market. Best farmers’ market (sort of) we ever saw.

        The Shaker Rapid. Take an opportunity to ride on it, through Shaker Heights and down to the new route along the waterfront.

        Two restaurants, both on Shaker Square: Balaton (Hungarian) and Sergio’s (Brazilian).

      • March 26, 2013 2:50 pm

        Now you’re talking.

        I’m already excited about the West Side Market – I subscribe to their newsletter. Plus, I’ve heard good things about Playhouse Square as well – kind of like Proctors, but it owns even MORE of its host city.

        Thanks.

  3. Madison Morrell permalink
    July 20, 2013 12:53 pm

    I literally just had the Power Mediterranean Roasted Turkey Salad for lunch. It was delicious

  4. Sharon permalink
    September 12, 2013 1:55 pm

    On my chicken hummus bowl, the HUMMUS was the thing that was hidden! There was none. Normally, I would have trecked back to Panera, but I was already in my lunch meeting when I discovered the “hidden/missing” item.

    • September 12, 2013 2:16 pm

      Well, that would be placed in the “forgotten” menu. Definitely call the store manager – they’ll make it right. Panera’s a good company.

  5. Syl permalink
    April 9, 2014 11:38 pm

    I have ordered this many times. The ones that I receive are much nicer than the one that is pictured above and with much less hummus. It is very filling. Not too bad WW points plus wise either!

Trackbacks

  1. Links for You | Capital District Fun
  2. Broccoli and Cheese Soup – Panera Bread Style | Simply Sophisticated Cooking

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