Ben & Jerry’s, everyone’s favorite ice cream company (well, mine anyway), has temporarily renamed its popular flavor “Chubby Hubby” in honor of gay marriage, which was just legalized in Vermont. The new name? “Hubby Hubby”. From the press release:
Ben & Jerry’s, known for its euphoric ice cream flavors and dedication to social justice, celebrates the beginning of the freedom to marry for gay and lesbian couples in Vermont with the symbolic renaming of its well-known ice cream flavor “Chubby Hubby” to “Hubby Hubby.” In partnership with Freedom to Marry, Ben & Jerry’s aims to raise awareness of the importance of marriage equality and, to show its support, will serve “Hubby Hubby” sundaes in Vermont Scoop Shops throughout the month of September.
Check out the new label, which features two men in tuxedos on top of a wedding cake:
I love it. But, what I don’t love is the fact that B&J discontinued the all-time greatest ice cream flavor: Coconut Almond Fudge Chip. Occasionally, rarely even, you may be able to find the flavor in a scoop shop, but since we don’t have one near me anymore (Schenectady’s closed years ago and the Albany & Saratoga ones are too far away), I am mostly SOL.